L1: What is a Brand? | Visionary Edge Ventures

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Concept to Clients

Welcome & Introduction
Growth Framework
Meet Your COACH
The SLF Calendar
Support Calls & Events
How to Use the Facebook Group
How to Submit Questions for the Q&A Calls

Introduction
L1: Identify Your Big Why
L2: How to Stay Motivated When Starting a Business
L3: Do You Have an Entrepreneurial Mindset?
L4: Change Your Mindset
L5: What is an Entrepreneurial Mindset?
L6: Develop Your Entrepreneurial Mindset
Key Takeaways
Action Steps

Introduction
L1: Uncover Your Personal Vision
L2: What Are Your Values?
L3: Put Your Values into Action
L4: How Will Your Personal Values Help You Create Your Business?
Key Takeaways
Action Steps

Introduction
L1: Focus on Your Strengths and Talents
L2: Clarify Your Business Idea
L3: Decide on Your Revenue Targets
Key Takeaways
Action Steps

Introduction
L1: Is My Idea Profitable?
L2: Research the Existing Market
L3: Define Your Target Customer
L4: Create Your Target Customer Profile
L5: Major Challenges
L6: Get Specific About Your Market
Key Takeaways
Action Steps

Introduction
L1: Choose Your Business Model
L2: How to Choose Your Business Model
L3: Define Your Unique Value Proposition (UVP)
L4: Assess the Competition
L5: Your Minimum Viable Product (MVP)
L6: Test Your MVP
Key Takeaways
Action Steps

Introduction
L1: Cover the Essentials
L2: Finance
L3: Where to Get Advice
Key Takeaways
Action Steps

Introduction
L1: What is a Brand?
L2: Elements of an Effective Brand
L3: Brand Identity
L4: Brand your MVP
Key Takeaways
Action Steps

Introduction
L1: Why it’s Important to Get the Price Right
L2: Value vs. Price
L3: Popular Pricing Strategies
L4: Choose Your Pricing Strategy
Key Takeaways
Action Steps

Introduction
L1: Keep Marketing Costs Down
L2: Digital Marketing
L3: Create Your Marketing Presence Online
L4: Offline Marketing
L5: Invest in Marketing
L6: Get Recommendations
L7: Outline Your Marketing Plan
L8: Your Marketing Plan
Key Takeaways
Action Steps

Introduction
L1: Plan Your Launch
L2: Phase One: Pre–Launch
L3: Phase Two – Launch
L4: Phase Three – Post-Launch
L5: Put Together Your Plan to Launch Your MVP
Key Takeaways
Action Steps

Introduction
L1: Know Your Key Metrics
L2: Sales
L3: Customer
L4: Finance
L5: Keep Track of Sales Progress
Key Takeaways
Action Steps

Introduction
L1: Plan Your Time
L2: Develop a Planning System
L3: Save Your Time
L4: Set Goals
Key Takeaways
Action Steps

SLF Course Book
SLF Action Guide
SLF Cheat Sheet

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January 2024
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L1: What is a Brand?

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