Welcome to my corner of the internet! I'm Shannon Martel...
Your Course Creation Coach, Tech Consultant, and Business Mentor.
I specialize in helping coaches, consultants, and course creators build, grow, and scale their highly successful education businesses. If you’re ready to stand out as a sought-after expert in your field, you’ve come to the right place.
Together, we’ll develop the strategies and systems you need to elevate your expertise and reach more clients, all while creating a business that offers you both financial freedom and personal fulfillment. Let’s embark on this journey toward becoming a standout leader in your industry!
🎁 Get your FREE Ultimate Course Creation Planner today!
Transform Your Expertise into a Successful Online Course
Unlock the secrets to creating a profitable and sustainable online course with our proven step-by-step strategy.
What’s Inside?
- Comprehensive Guidance: A structured roadmap to help you choose a topic, identify your audience, and develop engaging content.
- Proven Strategies: Insights from successful course creators on marketing, pricing, and launching your course.
- Templates & Worksheets: Ready-made tools to streamline your planning process.
Don’t miss this chance to turn your knowledge into income. Download your Ultimate Course Creation Planner for FREE and start building your dream course today! 🚀❤️
Join 1000+ course creators who’ve jumpstarted their success with this game-changing planner.
By downloading, you’ll also receive weekly expert tips on course creation and launches.
Our Programs
Course Creators Academy
Create Your First Premium Course That Actually Sells
Build a professional online course in 6 weeks that generates your first $3K+ in sales. Our step-by-step framework guides you from idea to launch-ready course – without getting stuck in content creation or drowning in tech decisions.
Course Launch Mastery Society
Scale Your Course Sales with Proven Marketing Strategies
Take your course from breaking even to breaking records. Our tested marketing system shows you how to attract perfect-fit clients and grow your course revenue to $5K+ months – without complicated funnels or confusing tech stacks.
Signature Course Launch System
Transform Your Expertise into a Profitable, Scalable Signature System™
Our proven 12-week framework helps you package your expertise into a signature system you can sell across multiple revenue streams, creating predictable $10K+ monthly income without the tech overwhelm or endless guesswork.
Live Your Legacy
Shannon Martel
Founder & Coach
From corporate hustle to family life with three children and seven grandchildren, my journey blends professional expertise with real-world parenting and grandparenting, fueling my mission to empower your entrepreneurial dreams.
My longing for freedom—to dictate my own schedule, attend every sporting event and school play without asking for permission—was the catalyst for my journey into entrepreneurship.
With over 29 years of corporate experience, juggling roles in sales, marketing, client service, and more, I’ve gleaned invaluable insights and skills. Yet, it was my foray into side hustles that truly opened my eyes to the potential of leveraging my expertise in an online space. Each venture, while not without its hurdles, taught me resilience, adaptability, and the undeniable power of a supportive community.
I’ve navigated the highs and lows of entrepreneurship, learning every step of the way.
Now, it’s your turn to embrace these insights.
From escaping the 9-to-5 to excelling in digital entrepreneurship, I guide you in crafting a business that thrives on revenue and resonates with your ideals of freedom and fulfillment.
Unlock your potential with our focused coaching, engaging online courses, membership programs, and mastermind groups.
I transform my personal journey into practical, actionable strategies designed specifically for you.
With the easy-to-follow roadmaps found in Course Creators Academy, Course Launch Mastery Society, and my Signature Course Launch System, I offer you a clear and efficient pathway to success.
Learn how to in just three steps
BUILD: Lay the Foundation 🏗️
From Expertise to Engaging Course
Transform your knowledge into a powerful online course. We’ll:
- Crystallize your unique value proposition
- Design an engaging curriculum
- Create content that resonates with your ideal students
Result: A polished, professional course ready to change lives.
GROW: Expand Your Reach 🌱
From Hidden Gem to Must-Have Resource
Take your course to the next level. We’ll implement:
- Strategic marketing techniques
- Optimized sales funnels
- Community-building strategies
Watch as: Your audience grows, your impact multiplies, and your course becomes the go-to solution in your niche.
SCALE: Amplify Your Impact 🚀
From Successful Course to Thriving Business
Turn your course into a sustainable empire. We’ll focus on:
- Automating systems
- Diversifying your offerings
- Leveraging success for new opportunities
Outcome: Your course becomes a movement, dramatically increasing both your impact and income.
What My Members Are Saying
Don’t just take my word for it. Here’s what some of my lovely members have to say…
I cannot Begin to express my gratitude and love for Shannon Martel .
She is more than a Coach. She truly cares about her clients and getting them in the right mindset to start the business they are dreaming of..
Book a strategy call with her. . She knows the right questions to ask to get the answers you’ve been needing. She helps you strategize, focus, and advised you on what aligned action looks like”. – Danielle Phillips
She is committed to her clients. She continues to grow and change and teach what strategies she learns and is proven to work.
Take action today 🥂👑
“I received a a card pull/coaching session by Shannon and OH MY this lady knows her Shizz!
She was spot on with her reading and her mini coaching session is worth every penny!”
And then this is what she said after working together in my signature program.
“Thanks to Shannon, I’m now booking clients, selling out retreats, and my digital products are a hit! Her guidance was a game-changer for my business.”
“If you’ve been wondering if you’re ready to hire a coach to assist you in building up your buisness I have a few words, below, to share with you…
Having someone who hears you, sees you and supports you every step of the way is invaluable when you’re building a business as an entrepreneur.
Shannon’s intuition and her knack of just knowing what is really going on deep down for me has been like having an extra set of eyes always watching out anticipating what my next best move might be.
Her breadth of knowledge in organic unpaid marketing is both born out of cutting edge techniques and down to earth classic human connection.
It all feels so simple when you work with Shannon.
I often got the feeling of being in flow, with ideas coming in too quickly for me to keep up with.
But Shannon always had a direction, a suggestion and helped me shore up the best way to get my newest idea rolled out and ready to announce, launch and sell!
Above all Shannon is one of the most dedicated people I know.
She really cares about her clients and is invested in their success!
“I’m focused on bringing this first offering to life and learning everything I can about setting up my online course and making it sustainable.
I’m looking forward to connecting with and learning from everyone in this group to refine my approach and bring my vision to fruition.
Living in a different timezone it may be hard to align to the ‘coffee catch ups’, however I look forward to listening to the replays.” clients and is invested in their success!
“So happy I joined Signature Course Launch System.
My niche is helping physical education teachers navigate everything that comes with teaching physical education.
So far I have completed Module 1 which explains how signature systems fuel your business.
Shannon is so helpful and available to help in your journey. I’m so glad I found her.”
“I just need to give Shannon Martel a shout out! We’ve been working one on one for several weeks now and it’s been so beneficial! I’ve identified my strengths and where I need to work.
She’s given me so many tips and resources to make it easier.
I just know that I’m on the right path to building my business and my dreams!
Thank you so much Shannon, I can’t wait to host you at my first yoga retreat!“
“Thanks to mentorship and our work together, I transformed from a mom feeling lost without her creative passions to running a 6-figure online business.
Now I have the freedom to enjoy family vacations, support my children’s activities, and contribute financially while pursuing my purpose.
I’ve discovered my power, created my passion, and am living my dream – all while maintaining the mom life I love.”
The Programs
NOW OPEN
Course Creators Academy
Transform your expertise into a lucrative online course with the Course Creators Academy. For just $7/month, gain access to comprehensive resources, expert tutorials, and a community of aspiring creators. Start designing, developing, and running your profitable & engaging online training program today!
$7 / MONTH
WAITLIST ONLY
Course Launch Mastery Society
$49/ MONTH
Join the elite Course Launch Mastery Society for $49/month and unlock the secrets to successful course launches.
This premier membership equips you with everything from advanced launch strategies to insider marketing techniques.
Elevate your course to new heights, increase sales, and build a loyal following with our expert guidance, continuous support, and a community of ambitious course creators just like you.
Transform your course into a powerhouse of profit and impact!
NOW OPEN
Signature Course Launch System
$777
Transform Your Expertise into a Profitable, Scalable Signature System™
The Signature Course Launch System is your proven path to packaging and selling your knowledge at scale. In just 12 weeks, build a signature system that transforms your expertise into multiple revenue streams – from high-ticket courses to group programs and digital products.
No more trading time for money. Our framework helps you create, launch, and sell your signature system with confidence – turning your knowledge into predictable $10K+ monthly revenue.
NOW OPEN
Course Creators Academy
Step into the Course Creators Academy for just $7/month and unlock the gateway to transforming your passion into profit.
This dynamic mini-membership program is your all-access pass to expert-led workshops, in-depth resources, and an engaging community that supports you at every step of your course creation journey.
From initial idea to impactful launch, the Academy is designed to elevate your expertise into a thriving online course. Start shaping the future of learning today!
WAITLIST
Course Launch Mastery Society
Anticipation is building, and the doors to our Course Launch Mastery Society will soon open again!
Secure your spot on the waitlist today and be the first to access exclusive launch strategies, insider marketing tips, and the supportive community you’ve been searching for.
This is your golden ticket to transforming your online course into a thriving success. Don’t miss out on the opportunity to elevate your launch game to stellar heights.
Sign up now and get ready to make your course the next big thing!
NOW OPEN
Signature Course Launch System
Transform Your Expertise into a Legacy Brand That Generates Income & Impact 24/7.
Ready to be known as the go-to expert in your field? Transform your knowledge into a signature system that becomes your legacy, builds your empire, and helps more people – all while generating consistent income on autopilot.
Enrollment for our flagship program, the Signature Course Launch System, is officially open.
This comprehensive 12-month journey is designed to take your online course from concept to blockbuster success.
With personalized coaching, step-by-step marketing strategies, and access to an exclusive community, you’re set to captivate your audience, skyrocket your sales, and achieve your financial dreams.
Don’t let this chance slip away – join us now and transform your expertise into a legacy. Enroll today and let’s launch your signature course to the stars!
Check Our Our Digital Products
Course Creator Template Collection
$7
Boost Your Course Launch with Stunning, Ready-to-Use Templates
🌟 Elevate Your Course Launch with the Course Creator Template Collection!
This powerful toolkit offers customizable course launch Instagram posts designed to make your content stand out and capture attention.
It acts as a comprehensive marketing kit, providing visually striking social media posts that are easy to customize and use.
Brand Bundle & Logo Pack
$17
LIMITED TIME OFFER $17: Elevate Your Brand Instantly.
Enhance your brand with the Brand Bundle & Logo Pack for just $17. 🚀
This includes an instant download Canva logo template, feminine logo design, premade logo, and boutique logo branding kit.
Create a professional and cohesive brand identity effortlessly.
Add it to your order now and elevate your brand instantly!
Course Launch Bundle
$27
Streamline your launch and engage your audience with the Course Launch Bundle.
Designed with you in mind, this robust package includes over 800 Canva templates tailored for life coaches, business mentors, bloggers, and entrepreneurial spirits keen to delve into the thriving digital product realm.
For just $27, you’ll get an instant download Canva template, a challenge template, a lead magnet, a worksheet challenge, and comprehensive program launch resources.
Add it to your order now and launch your course with ease!
Join our Mailing list
Offers to your inbox
Join our exclusive mailing list today! Stay ahead of the curve with early access to insightful tips, groundbreaking strategies, and the latest updates from Visionary Edge. Plus, enjoy special offers and behind-the-scenes looks reserved for our subscribers. Elevate your entrepreneurial journey—subscribe now and let’s achieve greatness together!
Frequently asked questions
Q: How does your coaching process work?
A: My coaching process is personalized and structured to ensure clarity, action, and results from day one. We start with a deep-dive discovery session to understand your goals, challenges, and the vision for your online business.
From there, I tailor a step-by-step action plan using my Concept 2 CLIENTS Sales Mastery System, focusing on your unique needs.
Our journey includes regular one-on-one sessions, actionable feedback, and constant support, all aimed at helping you build, launch, and scale your coaching or online course business effectively and authentically.
Q: What makes your coaching style unique and effective?
A: My coaching style blends over 29 years of corporate experience with personal insights from my own entrepreneurial journey, including the transitions from the corporate world to successful online entrepreneurship.
What sets my coaching apart is my emphasis on authenticity, resilience, and practical strategies tailored to the digital landscape.
I focus on empowering you with the skills to monetize your expertise and achieve financial freedom, all while fostering a supportive community that encourages collaboration and growth.
Q: Who is an ideal candidate for your coaching services?
A: The ideal candidate for my coaching services is an aspiring or new coach, course creator, or online service provider who’s passionate about transforming their expertise into a thriving, impactful online business.
They may feel overwhelmed by the digital landscape or uncertain how to distinguish themselves in their niche.
My clients are eager for personal and professional growth, ready to commit to the process, and motivated to create a business that aligns with their vision of success and fulfillment.
Q: What kind of transformation can a client expect from your coaching?
A: Clients can expect a transformative journey that not only elevates their business but also their mindset.
From clarifying their business vision and developing a robust online presence to mastering sales and marketing strategies for their niche, clients will gain the confidence and skills to launch and scale their businesses.
The transformation often goes beyond the professional, inspiring personal growth, improved work-life balance, and a renewed sense of purpose and passion in their work.
Q: Can you share a success story that demonstrates your coaching impact?
A: One of my clients, transitioned from feeling overwhelmed by the prospect of hosting her first Zoom meeting to confidently running her online yoga business and planning her first yoga retreat.
Through our one-on-one sessions, my client identified her strengths, addressed her areas for improvement, and implemented strategic actions that aligned with her business goals.
Her journey is a testament to the power of tailored support and the practical, actionable strategies we implement at Visionary Edge.
Q: Why should someone unsure about coaching decide to work with you?
A: If you’re unsure about coaching, working with me offers a unique opportunity to bridge the gap between where you are and where you want to be. My approach is grounded in empathy, experience, and a genuine commitment to your success. With personalized strategies, a supportive community, and a focus on tangible results, you’ll gain not just a coach but a partner dedicated to helping you realize your entrepreneurial dreams. I encourage a no-pressure introductory call to discuss your goals and see how we can align with your vision.
Q: What value do you bring to partnerships and collaborations?
A: In partnerships and collaborations, I bring a wealth of experience, a diverse network of professionals, and a collaborative spirit that values mutual growth and success.
My background in various business sectors allows me to offer unique insights and strategies tailored to our combined audience.
I’m committed to creating value-driven, impactful collaborations that enhance visibility, foster community engagement, and drive meaningful results for all involved.
Q: Why should someone invite you for a speaking engagement or a podcast guest spot?
A: Inviting me to your speaking engagement or podcast means bringing on board a seasoned entrepreneur with compelling stories, actionable insights, and a genuine passion for empowering others.
My diverse experiences, from overcoming burnout to building a successful online business, equip me with relatable, motivational narratives and practical advice for your audience.
I aim to inspire, educate, and engage, leaving your audience with valuable takeaways they can apply in their own journey towards success and fulfillment.
Money Back Guarantee
Q: Is there a money-back guarantee?
A: Yes absolutely! We swear by our training, so much so we offer a 7-Day no-questions-asked money-back-guarantee.